Search Engine Optimisation Course
Let us take an example assume you are a customer and you want to book a hotel so you may go to google and you may enter a keyword called Hotels in Nigeria or hotels in Abuja, now Google may display few pages in google and as we: ie customers are lazy so we may click only the top 5 or 6 search results.
The Role of SEO Expert is to push their particular hotel website to the top in google is nothing but SEO, in short taking a website to the top in search engines is SEO.
Overview:
SEO or Search Engine Optimization is one among Digital Marketing Techniques adopted by companies to showcase their business pages which consist of products or services in the top search results of search Engines like Google, Bing, Yahoo many more.
You will learn:
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SEO Course Outline
- Introduction to search engines
- How search engines works ?
- Google WebMaster Tool (Search Console)
- Google Algorithms and Updates (penalities)
- Business Analysis
- keyword analysis
- Web position Analysis
- Comepetition Analysis
- On page optimization techniques
- Off page Optimization techniques
- Server Side Optimization
- Black Hat SEO Techniques
- Report Generation
- Implementation of SEO on a live project
- SEO Tools
- SEO Report card layout and Diagnosis Chart Creation
- Understanding Google’s search algorithm
- Black hat, white hat & grey hat SEO
- Technical, on-page & off-page SEO
- Creating SEO checklist
- Backlinks and link building techniques
- Google my business
- Case study discussion
Tools Covered:
Web Central Tools, SEO Plugins