• IBI Training Centre, Wuse 2, Abuja
Halita Digital Skills Academy is a pioneer in digital marketing education in Abuja, Nigeria

Social Media Marketing Training in Abuja

SMM or Social Media Marketing refers to using social media sites to promote brand awareness to social media audiences through the use of unique content, images, graphics and videos to talk about the product and services in a better way to attract the social media users.

Social Media platform is the most engaging and had billions of active users. Learn how to use social media to create brand awareness and generate leads from social networks. We teach you practical methods of social media optimization to improve the brand value. In our SMM training, we will be teaching in-depth about Facebook Marketing, Twitter Marketing, Instagram Marketing, Pinterest, YouTube and LinkedIn Marketing Techniques.


2 Days Class

Program Fee



IBI Training Centre, Wuse 2, Abuja

Social Media Marketing Course Content

1. Introduction to Social Media
  • Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
  • Social Media Statistics
  • Why use Social Media Marketing
  • Benefits of Social Media
  • Building Social Media Strategy
  • Social media marketing objectives
  • How big brands use SMM
  • Case studies of Brands
  • Impact of Social Media on SEO
3. Instagram Marketing
  • What is Instagram
  • Instagram statistics
  • How Brands use Instagram
  • Popular Instagram topics
  • Creating an Instagram Account
  • Tour of Instagram App
  • Content strategy for Instagram
  • Types of Content
  • Post Designing
  • How to use Stories?
  • How to use Hashtags?
  • Engagement Metrics
  • What is IG TV?
  • How to use IG TV?
  • Instagram Ads
  • Objectives of Instagram Ads
  • Reports & Analysis
5. YouTube Marketing
  • What is Video Marketing
  • Statistics of Video Marketing
  • Creating a YouTube Channel
  • Customizing the YouTube Channel
  • Create a video marketing strategy
  • Viral video examples
  • Types of Video Posts
  • How to create YouTube Videos
  • How to Rank YouTube Videos on top
  • Custom settings in videos
  • YouTube Engagement Metrics
  • Increasing Subscribers
  • End Screens & Cards
  • How to use Playlists
  • Understanding copyrights and spam
  • YouTube Creator Studio
  • In-depth Statistics Analysis
  • YouTube Tools & Plugins
7. Pinterest Marketing
  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Pins Strategy
  • Boards on Pinterest
  • How to Create Pins
  • Pinterest Plugins
  • Custom Dimensions
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Pinterest Ads
9. Social Bookmarking Sites
  • Introduction
  • Pinterest
  • Stumble Upon
  • Tumblr
  • Scoop.it
  • Reddit
  • Flickr Etc.
2. Facebook Marketing
  • Facebook account setup
  • Personal account properties
  • Facebook business page setup
  • Competition analysis
  • Cover photo designing
  • How to increase Facebook Fans.
  • Facebook marketing strategy (Calendar)
  • Page management options
  • Types of Posts and Statistics
  • Examples of Facebook Posts
  • User engagement metrics
  • Facebook Insights Tools
  • Facebook Groups
  • Facebook Apps creation
4. Twitter Marketing
  • What is Twitter
  • Create a Twitter profile
  • Profile Settings
  • Twitter graphics design
  • Types of Post
  • Posting Strategy for Twitter
  • How to use Hashtags
  • Trending Hashtags
  • Engagement Metrics & Twitter Analytics
  • Twitter Ads 
  • Objectives in Twitter Ads
  • Selecting Target Audience
  • Creating Ads
  • Budget & Bid Settings
  • Conversion Tracking
  • Remarketing Strategy
  • Reports Analysis
6. LinkedIn Marketing
  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in the profile
  • LinkedIn Groups
  • Finding Jobs in Linkedin
  • Creating a LinkedIn company page
  • Customization of page
  • Posting in LinkedIn Page
  • Advertising in LinkedIn
  • Types of Ad Campaign
  • Targeting Options
  • Bidding & Budget
  • Reports Analysis
8. Quora Marketing
  • Introduction to Quora
  • Benefits of Quora Marketing 
  • Creating Personal Quora Account
  • Profile Setup Guidelines
  • Quora Account Policies
  • Following Topics
  • Follow & connect with Contacts
  • Writing Answers on Quora
  • How to Engage with Users
  • Quora Engagement Metrics
  • Quora Analytics
  • Creating Quora Business Page
  • Answering questions as business
  • Quora advertising
  • Types of Quora Campaigns
  • Reports & Analysis
10. Social Media Management Tools
  • How to Automate Social media
  • Benefits of Automation
  • Top social media tools
  • How to use Buffer App
  • How to use Hoot Suite
  • Image Editing Tools
  • Reporting Tools

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Cynthia Uche
I was there to learn Social Media Marketing and the course was awesome easy to learn. The digital coach knows the game of digital marketing. I thought I knew social media management until I went to Halita Digital Skills. Great course

Cynthia Uche

CEO, KK Fabrics
If you are new to Digital Marketing, this is the course you are looking for. Halita Digital Skills has shared some of the valuable information in this training which is very important for a Digital Marketer. I doubt if there is any other course available, which covers all that is available in this course. Go ahead and subscribe or else you will lose out some of the important chapters covered in this course

Funmi Taiwo

Founder, Phoenix Art Creative
Before this course, I did a course on the Google Digital Garage. The content is clearly outlined, a comprehensive digital marketing strategy, and the scope of the work well defined. This course has helped me gain much understanding of digital marketing. Thank you, Halita Digital Skills for giving detailed and insightful lessons.

Muhammad Danjuma

MD, Mambo Group
Abdulrahman Hussein
I sent one of my staff to learn the web-design course in March 2020, but due to lock-down, I was not able to begin the course till now. But I was surprised that I am still able to access the online course now and start my learning. Really appreciate Halita Digital Skills for being kind and generous to me. The online instructor is very knowledgeable and teaches well. Kudos to you!

Abdulrahman Hussein

CEO, AK Global Concept
Andrew Iteghie
Halita Digital Skills Academy is the best digital marketing institute in Abuja. It provides physical & online classes, I got deep knowledge and gave real-based examples. He shared some secrets of marketing that stand me out from the rest. Value for money. Thanks to Halita Digital Skills, I would recommend this institute for digital marketing in Abuja. All the best for digital marketing course seekers

Andrew Iteghie

CEO, Atlanta Eye Clinic

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