• IBI Training Centre, Wuse 2, Abuja
Halita Digital Skills Academy is a pioneer in digital marketing education in Abuja, Nigeria

Search Engine Marketing/Google Ads Training in Abuja

Search Engine Marketing (SEM) is a paid marketing method used for generating traffic to a website on Google search. Paid advertising is an essential Digital Marketing strategy, every company uses this strategy for better branding and lead generation. This is often called Pay Per Click (PPC) as the advertiser pays the cost of advertising per click.

Our Google Ads training in Abuja is designed for providing complete in-depth knowledge of the Google Ads platform, you will learn how to create ads, campaigns, ad groups, target audiences as per geography, language, website, time and devices according to the strategy of the advertiser. You will also learn how to implement display campaigns, shopping, remarketing, dynamic search ads, mobile and video marketing campaigns that analyze business goals for maximum ROI, tracking the conversions and reporting.

Halita Digital Skills Academy is one of the top WordPress training courses in Abuja, offering Digital Marketing training in Abuja. We offer a comprehensive WordPress training course in Abuja with Live Practicals on Projects. We update our curriculum with the recent updates in the search engines.

Each topic of WordPress training will be discussed in detail with one practical example of the implementation to make sure every student will able to understand the topic easily. Attend a Demo to see our training methodology and faculty experience. Sign Up


2 Days Class

Program Fee



IBI Training Centre, Wuse 2, Abuja

Google Ads Training Syllabus

1. Introduction to Paid Advertising
  • What is Paid advertising?
  • Benefits of Paid advertising
  • Business objectives in paid ads
  • Branding Campaign
  • Direct marketing campaign
  • Paid advertising channels
  • Paid Bidding Strategies
  • Premium Ad Networks
3. Pay Per Click Campaign
  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation
5. Ad Extensions
  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • CallExtension
  • Message Extension
  • Location  Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions
7. Remarketing Campaign
  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
  • Common troubleshooting issues.
  • Measuring Results of Campaign
9. Shopping Ads Campaign
  • What are Shopping ads
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Datafeed Setup
  • Types of Datafeed
  • Datafeed Properties
  • Adgroups and Product groups
  • Bidding strategies
  • Reporting and Analysis
2. Introduction to Google Ads
  • Overview of Google Ads
  • Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
  • Recent updates in Google Ads
  • Account structure in Google Ads
  • Account Limits
4. Creating Campaigns and Ad groups
  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups
6. Display Ads Campaign
  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads 
  • Creating a Gmail Ads Campaign
8. Video Marketing with YouTube
  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
  • Creating a YouTube Ad
  • Remarketing Lists on YouTube
  • Reporting and Analysis
10. Mobile Marketing Campaign
  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  • Reports

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Cynthia Uche
I was there to learn Social Media Marketing and the course was awesome easy to learn. The digital coach knows the game of digital marketing. I thought I knew social media management until I went to Halita Digital Skills. Great course

Cynthia Uche

CEO, KK Fabrics
If you are new to Digital Marketing, this is the course you are looking for. Halita Digital Skills has shared some of the valuable information in this training which is very important for a Digital Marketer. I doubt if there is any other course available, which covers all that is available in this course. Go ahead and subscribe or else you will lose out some of the important chapters covered in this course

Funmi Taiwo

Founder, Phoenix Art Creative
Before this course, I did a course on the Google Digital Garage. The content is clearly outlined, a comprehensive digital marketing strategy, and the scope of the work well defined. This course has helped me gain much understanding of digital marketing. Thank you, Halita Digital Skills for giving detailed and insightful lessons.

Muhammad Danjuma

MD, Mambo Group
Abdulrahman Hussein
I sent one of my staff to learn the web-design course in March 2020, but due to lock-down, I was not able to begin the course till now. But I was surprised that I am still able to access the online course now and start my learning. Really appreciate Halita Digital Skills for being kind and generous to me. The online instructor is very knowledgeable and teaches well. Kudos to you!

Abdulrahman Hussein

CEO, AK Global Concept
Andrew Iteghie
Halita Digital Skills Academy is the best digital marketing institute in Abuja. It provides physical & online classes, I got deep knowledge and gave real-based examples. He shared some secrets of marketing that stand me out from the rest. Value for money. Thanks to Halita Digital Skills, I would recommend this institute for digital marketing in Abuja. All the best for digital marketing course seekers

Andrew Iteghie

CEO, Atlanta Eye Clinic

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