• IBI Training Centre, Wuse 2, Abuja

Search Engine Optimization Training in Abuja

Search Engine Optimization or SEO is the process of growing visibility in organic (non-paid) search engine results through implementing the best practices as per search engine guidelines to Rank Higher in search results. In other words, SEO is generating traffic to our site using organic search results. We are offering practical SEO training in Abuja with expert trainers.

SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. With marketing for most of the companies focused mainly on Digital platforms.

Let’s assume you are a customer and you want to book a hotel so you may go to google and you may enter a keyword called Hotels in Nigeria or hotels in Abuja, now Google may display few pages in google, now the customers may click only the top 5 or 6 search results.

The Role of an SEO Expert is to push their particular hotel website to the top in google is nothing but SEO, in short taking a website to the top in search engines is SEO.

Halita Digital Skills Academy is one of the oldest and top SEO training institutes in Abuja, offering SEO training in Abuja. We offer comprehensive SEO Training with Live Practicals on Projects. We update our curriculum with the recent updates in the search engines. Each topic of SEO will be discussed in detail with one practical example of the implementation to make sure every student will able to understand the topic easily. Attend a Demo to see our training methodology and faculty experience. Sign Up


2 Days Class

Program Fee



IBI Training Centre, Wuse 2, Abuja

SEO Course Syllabus

1. Introduction to SEO
  • Difference between SEO, SEM, and SMM
  • Benefits of SEO
  • Google Search Architecture
  • Ranking methodology
  • Understanding the SERP and Search Operators
  • Panda, Penguin, Humming Bird update
  • Latest search updates and predictions
  • Search Engines & Types
  • SERP Introduction
  • Types of Keywords
  • Crawling & Indexing
  • Ranking Signals
3. On-Page SEO
  • Introduction of On-Page SEO
  • Meta Tags: title, description, keywords
  • Content optimization
  • Meta Robots tag
  • Image optimization
  • Custom 404 Error Page
  • GEO tagging
  • URL structure/page naming/permalink
  • URL canonicalization
  • Heading tags optimization
  • Internal links & External links
  • Anchor text & its importance
  • Sitemap creation & submission
  • Robots.TXT file creation
  • Keyword proximity, Authority, Prominence & Density
  • Duplicate URL’s, Content, and Tags
  • W3C validation
  • Broken link analysis
5. Keyword Research And Analysis
  • What is Keyword Research
  • Benefits of Keyword Research
  • Business analysis process
  • Types of Keywords
  • Keyword Research Methodology
  • Google Keyword Planner Tool
  • Advanced Keyword Planning guide
  • Paid Keyword Tools
  • Keyword generation ideas
  • Competition Analysis
  • Competitor Metrics
  • Finalizing the Keywords List
  • Practical case study
2. Different types of SEO Techniques
  • White Hat Techniques
  • Black Hat Techniques
  • Grey Hat Techniques
4. Off-Page SEO
  • Introduction to Offsite Optimization
  • Google Link building guidelines
  • Important factors of Link Building
  • Types of Linking Methods
  • Links Analysis Tools
  • Directories Submissions
  • Local Business Listing
  • Classified Posting
  • Generating Links from QA sites
  • Guest Blogging and commenting
  • Press Releases
  • Social Media Links
  • Document Sharing Links
  • More Advanced Techniques
6. Google Search Central (Search Console)
  • Adding a Site and Verification Process
  • Configuration
  • Settings
  • Geographic Settings
  • URL Parameters
  • Site Links
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Traffic
  • Search Analytics
  • Links to Site / Internal Links
  • Optimization
  • Sitemaps
  • Remove URLS from index
  • HTML Suggestions
  • Content Keywords

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Cynthia Uche
I was there to learn Social Media Marketing and the course was awesome easy to learn. The digital coach knows the game of digital marketing. I thought I knew social media management until I went to Halita Digital Skills. Great course

Cynthia Uche

CEO, KK Fabrics
If you are new to Digital Marketing, this is the course you are looking for. Halita Digital Skills has shared some of the valuable information in this training which is very important for a Digital Marketer. I doubt if there is any other course available, which covers all that is available in this course. Go ahead and subscribe or else you will lose out some of the important chapters covered in this course

Funmi Taiwo

Founder, Phoenix Art Creative
Before this course, I did a course on the Google Digital Garage. The content is clearly outlined, a comprehensive digital marketing strategy, and the scope of the work well defined. This course has helped me gain much understanding of digital marketing. Thank you, Halita Digital Skills for giving detailed and insightful lessons.

Muhammad Danjuma

MD, Mambo Group
Abdulrahman Hussein
I sent one of my staff to learn the web-design course in March 2020, but due to lock-down, I was not able to begin the course till now. But I was surprised that I am still able to access the online course now and start my learning. Really appreciate Halita Digital Skills for being kind and generous to me. The online instructor is very knowledgeable and teaches well. Kudos to you!

Abdulrahman Hussein

CEO, AK Global Concept
Andrew Iteghie
Halita Digital Skills Academy is the best digital marketing institute in Abuja. It provides physical & online classes, I got deep knowledge and gave real-based examples. He shared some secrets of marketing that stand me out from the rest. Value for money. Thanks to Halita Digital Skills, I would recommend this institute for digital marketing in Abuja. All the best for digital marketing course seekers

Andrew Iteghie

CEO, Atlanta Eye Clinic

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