Search Engine Optimization Training in Abuja

Search Engine Optimization or SEO is the process of growing visibility in organic (non-paid) search engine results through implementing the best practices as per search engine guidelines to Rank Higher in search results. In other words, SEO is generating traffic to our site using organic search results. We are offering practical SEO training in Abuja with expert trainers.

SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. With marketing for most of the companies focused mainly on Digital platforms.

Let’s assume you are a customer and you want to book a hotel so you may go to google and you may enter a keyword called Hotels in Nigeria or hotels in Abuja, now Google may display few pages in google, now the customers may click only the top 5 or 6 search results.

The Role of an SEO Expert is to push their particular hotel website to the top in google is nothing but SEO, in short taking a website to the top in search engines is SEO.

Halita Digital Skills Academy is one of the oldest and top SEO training institutes in Abuja, offering SEO training in Abuja. We offer comprehensive SEO Training with Live Practicals on Projects. We update our curriculum with the recent updates in the search engines. Each topic of SEO will be discussed in detail with one practical example of the implementation to make sure every student will able to understand the topic easily. Attend a Demo to see our training methodology and faculty experience. Sign Up

Duration

2 Days Class

Program Fee

₦25,000

Location

IBI Training Centre, Wuse 2, Abuja

SEO Course Syllabus

1. Introduction to SEO

Difference between SEO, SEM, and SMM
Benefits of SEO
Google Search Architecture
Ranking methodology
Understanding the SERP and Search Operators
Panda, Penguin, Humming Bird update
Latest search updates and predictions
Search Engines & Types
SERP Introduction
Types of Keywords
Crawling & Indexing
Ranking Signals

3. On-Page SEO

Introduction of On-Page SEO
Meta Tags: title, description, keywords
Content optimization
Meta Robots tag
Image optimization
Custom 404 Error Page
GEO tagging
URL structure/page naming/permalink
URL canonicalization
Heading tags optimization
Internal links & External links
Anchor text & its importance
Sitemap creation & submission
Robots.TXT file creation
HTTP & HTTPS
Keyword proximity, Authority, Prominence & Density
Duplicate URL’s, Content, and Tags
W3C validation
Broken link analysis

5. Keyword Research And Analysis

What is Keyword Research
Benefits of Keyword Research
Business analysis process
Types of Keywords
Keyword Research Methodology
Google Keyword Planner Tool
Advanced Keyword Planning guide
Paid Keyword Tools
Keyword generation ideas
Competition Analysis
Competitor Metrics
Finalizing the Keywords List
Practical case study

2. Different types of SEO Techniques

White Hat Techniques
Black Hat Techniques
Grey Hat Techniques

4. Off-Page SEO

Introduction to Offsite Optimization
Google Link building guidelines
Important factors of Link Building
Types of Linking Methods
Links Analysis Tools
Directories Submissions
Local Business Listing
Classified Posting
Generating Links from QA sites
Guest Blogging and commenting
Press Releases
Social Media Links
Document Sharing Links
More Advanced Techniques

6. Google Search Central (Search Console)

Adding a Site and Verification Process
Configuration
Settings
Geographic Settings
URL Parameters
Site Links
Crawl Errors / Stats
Google Fetch
Blocking the Crawler and blocked pages
Traffic
Search Analytics
Links to Site / Internal Links
Optimization
Sitemaps
Remove URLS from index
HTML Suggestions
Content Keywords

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REVIEWS | TESTIMONIALS

I was there to learn Social Media Marketing and the course was awesome easy to learn. The digital coach knows the game of digital marketing. I thought I knew social media management until I went to Halita Digital Skills. Great course

Cynthia Uche

CEO, KK Fabrics

If you are new to Digital Marketing, this is the course you are looking for. Halita Digital Skills has shared some of the valuable information in this training which is very important for a Digital Marketer. I doubt if there is any other course available, which covers all that is available in this course. Go ahead and subscribe or else you will lose out some of the important chapters covered in this course

Funmi Taiwo

Founder, Phoenix Art Creative

Before this course, I did a course on the Google Digital Garage. The content is clearly outlined, a comprehensive digital marketing strategy, and the scope of the work well defined. This course has helped me gain much understanding of digital marketing. Thank you, Halita Digital Skills for giving detailed and insightful lessons.

Muhammad Danjuma

MD, Mambo Group

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Abdulrahman Hussein

CEO, AK Global Concept

Halita Digital Skills Academy is the best digital marketing institute in Abuja. It provides physical & online classes, I got deep knowledge and gave real-based examples. He shared some secrets of marketing that stand me out from the rest. Value for money. Thanks to Halita Digital Skills, I would recommend this institute for digital marketing in Abuja. All the best for digital marketing course seekers

Andrew Iteghie

CEO, Atlanta Eye Clinic

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