Search Engine Marketing/Google Ads Training in Abuja
Search Engine Marketing (SEM) is a paid marketing method used for generating traffic to a website on Google search. Paid advertising is an essential Digital Marketing strategy, every company uses this strategy for better branding and lead generation. This is often called Pay Per Click (PPC) as the advertiser pays the cost of advertising per click.
Our Google Ads training in Abuja is designed for providing complete in-depth knowledge of the Google Ads platform, you will learn how to create ads, campaigns, ad groups, target audiences as per geography, language, website, time and devices according to the strategy of the advertiser. You will also learn how to implement display campaigns, shopping, remarketing, dynamic search ads, mobile and video marketing campaigns that analyze business goals for maximum ROI, tracking the conversions and reporting.
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Duration
2 Days Class
Program Fee
₦35,000
Location
IBI Training Centre, Wuse 2, Abuja
Google Ads Training Syllabus
1. Introduction to Paid Advertising
- What is Paid advertising?
- Benefits of Paid advertising
- Business objectives in paid ads
- Branding Campaign
- Direct marketing campaign
- Paid advertising channels
- Paid Bidding Strategies
- Premium Ad Networks
3. Pay Per Click Campaign
- Types of Campaigns
- Defining the objective of the campaign
- Location Targeting
- Language Settings
- Google Partners
- Bidding Strategies
- Defining the Budget
- Ad Scheduling
- Ad delivery and Ad Rotation
5. Ad Extensions
- Sitelinks Extension
- Callout Extension
- Structured Snippet
- CallExtension
- Message Extension
- Location Extension
- Affiliate Location Extension
- Price & Promotion Extension
- App Extension
- Automated Extensions
7. Remarketing Campaign
- What is Remarketing
- How to build audience list
- Types of Remarketing Audience
- Website audience
- App Audience
- Customer List
- Custom Remarketing List
- Create a Remarketing Campaign
- Remarketing Ads
- Conversion Tracking
- Common troubleshooting issues.
- Measuring Results of Campaign
9. Shopping Ads Campaign
- What are Shopping ads
- Shopping Campaign Setup
- Google Merchant Centre
- Datafeed Setup
- Types of Datafeed
- Datafeed Properties
- Adgroups and Product groups
- Bidding strategies
- Reporting and Analysis
2. Introduction to Google Ads
- Overview of Google Ads
- Account Setup
- Billing Methods
- Old Version vs. New version
- Google Ads Interface Tour
- Basic Google ads Terminology
- Recent updates in Google Ads
- Account structure in Google Ads
- Account Limits
4. Creating Campaigns and Ad groups
- What is Ad Group?
- How to set up Ad Groups
- Keyword Research
- Keyword Match Types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
- Creating a Plan with Estimations
- Adding Keywords to Ad Groups
6. Display Ads Campaign
- What is Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- Conversion Tracking
- Gmail Ads
- Creating a Gmail Ads Campaign
8. Video Marketing with YouTube
- Why video marketing?
- Setting a Video Campaign
- The objective of Video marketing
- Instream Ads
- Discovery Ads
- YouTube Targeting options
- Bidding Types
- Type of YouTube Ads
- Creating a YouTube Ad
- Remarketing Lists on YouTube
- Reporting and Analysis
10. Mobile Marketing Campaign
- Why Mobile marketing
- Types of Mobile marketing campaigns
- Creating Universal app campaign
- Bidding Strategies
- Location & Budget settings
- Ad Formats
- Conversion Tracking
- Reports
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MD, Mambo Group
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